my story
I started working in Digital Marketing to reinvent myself: life presented me with a new path.
I've always been involved in different areas of Marketing throughout my career, so I decided to put all my experience in the service of others.
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My ultimate goal is your business growth. I come from a family of entrepreneurs, and I know building a long-lasting business means so much more than revenue or a number of conversions, important as they are.
I was born and raised in Mexico City and transplanted to Switzerland. Live music, warm weather, and Italian food lover that also happens to be a mom and wife.
HOW DO I HELP YOU WITH
DIGITAL MARKETING SOLUTIONS?
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Collaboration - There is no magical solution to kickstart a digital marketing strategy. We learn from each other. We assume everyone is doing the best they can.
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Transparency - We need to trust each other and disclose all pertinent information. We set prices and communicate expectations since day one. We set goals and metrics since the very beginning.
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Vulnerability - We tell it like it is, in a respectful manner. If any of us makes a mistake or thinks something’s not quite working out or feels under the weather, we share it. Also, constructive feedback is always welcomed and it’s a two-way street.
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Shared accountability - The success of your business is a team effort. We don’t point fingers, instead, we look for solutions together as a team. This doesn’t mean we won’t own our mistakes.
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Resiliency - Agile testing/iteration/pivoting are key to your digital strategy. We document everything we do -wrong or right- and we learn from it. We never stop learning. Failure doesn't exist.
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Dispensability - I'll help you build a Digital Strategy that can be implemented and improved by yourself or any team member you choose because you will have clear goals and guidelines.
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Simplicity: We don’t overcomplicate processes. The simplest solution is usually the right one.